If you don’t want to use hosts to block Adobe’s use of Omniture’s 192.168.112.2o7.net then OpenDNS to the rescue
sign up for an account https://www.opendns.com/start/
claim your IPA

mash settings

domain blocking

enter: 192.168.112.2o7.net

configure your workstation or router: https://www.opendns.com/start
The straight dope
Our nameservers are 208.67.222.222 and 208.67.220.220
yay